High-concept horror films have been among the safest theatrical genres over the last several years, so the hope is that Hollywood can reintroduce audiences to the idea of contagious cinematic laughter.Įven ‘Super Mario Bros.’ Can’t Score at China’s Box Office for Hollywood | Analysis Making a killing
“Comedies work because people want to laugh together too.” “Horror movies work because people want to be scared together,” Weinstock told TheWrap. Marc Weinstock, a top Paramount distribution executive who had big hits last year with comedies like “Jackass Forever” and “The Lost City” and comedically-flavored tentpoles like “Scream” and “Sonic The Hedgehog 2,” is optimistic. Not all of these films will be theatrical hits, but the relative abundance of live-action comedies is cause for celebration among fans of farce. It will coexist alongside comparatively tamer films like Sebastian Maniscalco’s culture-clash comedy “About My Father,” this week’s “Book Club: The Next Chapter” - which scored $550,000 in Thursday previews - and the upcoming Sundance breakout “Theater Camp.” “Joy Ride,” slated for a July release, will join Jennifer Lawrence’s “No Hard Feelings,” the horror spoof “The Blackening” and “Strays,” a talking-animal comedy about abandoned pets voiced by Will Ferrell and Jamie Foxx, to name a few R-rated romps. With so many ways to get a chuckle, will audiences bite for the genuine article? Laughing together over popcorn Superhero movies, romantic stories and horror movies all seem to require a wink and a nudge these days.
The problem is that comedy now pervades theatrical genres. “Joy Ride” - which follows a young Asian woman who travels to China with her friends on a business trip - became a highlight at Lionsgate’s CinemaCon presentation in April.Īfter years of seeming to fear the funny, Hollywood studios like Lionsgate are making a concerted effort to bring live-action comedies back to theaters. The answer, the “Crazy Rich Asians” writer said at the movie’s SXSW premiere, where her film got a warm reception, turned out to be Lionsgate. That’s the question Adele Lim said she faced as she and her partners puzzled over how to get their travel comedy “Joy Ride” made. “Who are we going to trick into making our bats–t movie?”
0 kommentar(er)
